Artists!  We’ve asked Adam Rush, Digital Marketing Officer and Social Media King at Theatre Royal Plymouth to give us his Top Tips for using Social Media to promote you’re show.

1. Be super honest (even if it is about something that has gone a little wrong)
2. Converse – don’t just push, push, push. Get involved in the conversation. Use http://search.twitter.comto get in on local conversation.
3. Ride the existing hashtags, don’t create your own.
4. Use http://sproutsocial.com/insights/social-media-image-sizes-guide/to scale your images to the right size for the social media. And use images as often as you can.
5. Give exclusive insight you can’t get anywhere else – backstage shots, interviews, update on progress etc. People love this and it adds real value to your offering and builds an emotional connection with your piece long before it starts
6. Be authentic, always. Do not, whatever you do, ask friends to like and comment on your posts to make your posts look more popular than they are.